LaSalle Investment Management

Branding and launch campaign for St. Collins Lane, a revitalised four-level retail precinct in the heart of Melbourne’s CBD.

Home to a curated mix of luxury retail and elevated dining experiences, the campaign positioned it as a sophisticated, contemporary destination for fashion and food in the city.

Full rebrand of the ‘Australia on Collins’ retail precinct, paired with a B2B campaign targeting global high-end luxury retailers.

Deliverables included naming, brand strategy, art direction, website design, print collateral, digital assets, and a social media marketing campaign.

Campaign Creative
Website Design
Social Media: Campaign
Social Media Asset Creation
Wayfinding
Environmental Signage
Brand Imagery
Photoshoot
Production