PLAYGROUP
AUSTRALIA

Playgroups Australia

Australia’s original early childhood social network, Playgroup Australia, connects families through meaningful, in-person community experiences. I led the creative direction for a national rebrand, repositioning Playgroup as a modern, relevant offering for today’s parents. The result was a vibrant new identity and campaign suite designed to re-engage families and highlight the power of connection through play.

  • Playgroup Australia is a not-for-profit organisation, established in 1984 as the national representative body for playgroup organisations.

  • Playgroup chapters are from the eight state and territory Playgroup Associations across Australia that collectively represent more than 200,000 families at over 8,500 Playgroup sessions every week.

  • To create a national rebrand and suite of marketing materials for Playgroup Australia. The campaign was designed to modernise the brand, increase relevance with today’s families, and re-engage parents across urban and regional communities.

  • Brand Strategy
    National Brand Identity Design
    Campaign Creative
    Brand Guidelines
    Website Design
    Uniform
    Livery
    Social Media Asset Creation
    Stationery
    Environmental Signage
    Membership Materials