Frontier Packaging
Frontier Packaging
Driven by a commitment to innovation, reliability and sustainability, Frontier delivers cost-effective packaging and cleaning solutions for businesses across Australia. I led the creative direction across several brand and product development initiatives, including the creation of a new private label under the Aberdeen brand. The design system was bold and structured, balancing dynamic colour, clean typography and functional layouts to reflect Frontier’s values while standing out in a crowded category.
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Frontier is a leading supplier of high-quality packaging and cleaning products, servicing the hospitality, healthcare and industrial sectors with tailored solutions designed for performance and efficiency.
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With a strong focus on product development, Frontier combines customer insight, sustainable sourcing and technical excellence to deliver value across a diverse product portfolio.
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To create a new private label brand and support the rollout of a broader brand refresh across packaging and marketing. The scope included art direction, packaging and brand strategy, development of guidelines, photoshoot production, and a full suite of assets to support launch and ongoing brand communications.
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Packaging Creative
Private Label Development
Product Packaging
Carton DesignMarketing & Brand
Brand Guidelines
Carton Design System
Launch Campaign Creative
Catalogue Design
Social Media Assets
Website Assets
EDM DesignArt Direction
Brand Photoshoot
Set Design & Styling
Food & Wardrobe Styling
Talent & Studio Booking
Photographer Negotiation
Shoot Pre-Production & Casting
Post-Production & Retouching Management
