Thomas Jewellers

Thomas

Thomas is a trusted Australian family-owned jeweller since 1896. Known for quality craftsmanship, personalised service and long-standing customer relationships. The brand refresh spanned all touchpoints, including a new store design, updated website, refreshed packaging and an integrated advertising campaign.

  • Australia's leading natural beauty brand.

  • Australian family-owned jeweller.

  • In response to growing competition from aggressive retail players, Thomas Jewellers required a strategic brand refresh that would reinforce their heritage and reputation without compromising perceived value.

    The objective was to modernise the brand's tone and visual presence while staying true to its legacy. The refresh spanned multiple touchpoints, including brand development, art direction, and store graphic design, along with the creation of marketing templates to support the promotion of well-known jewellery brands within the Thomas portfolio.

  • Brand Refresh
    Art Direction
    Packaging Design
    Store Environmental Design

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