35 Spring St
35 spring st
One of Melbourne’s most prestigious addresses, 35 Spring St combines luxury residences with premium retail in an iconic city-fringe location. I led the creative direction for this placemaking campaign, developing a suite of refined marketing assets designed to engage discerning buyers and elevate the project's world-class offering.
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35 Spring St property campaign for a $350 million, 44-level, multi-use tower located in the Melbourne CBD.
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To create a TTL marketing campaign and materials for the launch of 35 Spring St—a premium retail and residential offering in one of Melbourne’s finest locations.
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Art Direction
Advertising Campaign
Brand Identity
Display Suite Design
Digital Design
Website
Print Design
OOH
Social & PR
Videography
Photoshoot Production
