Paul bRAM
Paul Bram – fine Jewellery
Paul Bram, Melbourne’s leading fine jeweller, is renowned for handcrafted, bespoke creations and a legacy of craftsmanship that dates back to 1927. I led the creative direction for the brand refresh campaign, delivering a new website design, a refined social media presence, and above-the-line assets including print advertising and art direction for a campaign photoshoot featuring Bec Judd.
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Paul Bram is a distinguished Melbourne-based jeweller known for bespoke fine jewellery pieces.
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Paul Bram is a Melbourne-based fine jeweller specialising in handcrafted, bespoke engagement rings and premium diamond pieces. With a legacy dating back to 1927, the brand is known for its exceptional craftsmanship, timeless design and personalised service. It caters to a discerning clientele seeking luxury, quality and meaningful custom creations.
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The brief began with a campaign rollout for Paul Bram. This included a redesigned website, print advertising, and an updated social media presence. The campaign also featured art direction for a photoshoot with Bec Judd, product photography, and a still life shoot showcasing the brand range.
The work was crafted to modernise the brand’s presence while honouring its legacy of craftsmanship and bespoke design.
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Art Direction
Packaging Design
Website Design
Print Advertising
Social Media
Videography
