PLAYGROUP
AUSTRALIA
Playgroups Australia
Australia’s original early childhood social network, Playgroup Australia, connects families through meaningful, in-person community experiences. I led the creative direction for a national rebrand, repositioning Playgroup as a modern, relevant offering for today’s parents. The result was a vibrant new identity and campaign suite designed to re-engage families and highlight the power of connection through play.
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Playgroup Australia is a not-for-profit organisation, established in 1984 as the national representative body for playgroup organisations.
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Playgroup chapters are from the eight state and territory Playgroup Associations across Australia that collectively represent more than 200,000 families at over 8,500 Playgroup sessions every week.
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To create a national rebrand and suite of marketing materials for Playgroup Australia. The campaign was designed to modernise the brand, increase relevance with today’s families, and re-engage parents across urban and regional communities.
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Brand Strategy
National Brand Identity Design
Campaign Creative
Brand Guidelines
Website Design
Uniform
Livery
Social Media Asset Creation
Stationery
Environmental Signage
Membership Materials
