Stuf.
Stuf is a vibrant skincare and beauty brand developed specifically for a younger generation of consumers. Spanning bath, body, and makeup categories, the brand delivers fun, effective products tailored to the needs of teens and young adults. The creative direction for this youth-led brand required a bold, energetic approach to resonate in a competitive market while remaining authentic and relatable.
A vibrant visual identity and playful tone of voice were developed to drive engagement and stand out on the shelf, extending seamlessly across packaging, campaign materials, and retail environments. The hero bottle, custom-designed with a nod to the classic milk bottle silhouette, added a nostalgic yet playful touch, further brought to life through colourful formulations, bold graphics, and cheeky product names. Though created with a younger audience in mind, Stuf’s clean aesthetic and accessible personality also connected with older shoppers, an unexpected but welcome surprise.
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Created from the ground up, Stuf is a bold and playful beauty brand for the next generation. Designed to stand out through vibrant packaging and a fun, inclusive tone, it resonated with teens and young adults, while also winning over an older audience.
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Market Focus: Brick-and-mortar retail (6 stores across VIC and NSW)
Demographic: Primarily teens and young adults (ages 13–25), with unexpected appeal among women in their 30s+ -
To create a suite of marketing and brand materials to launch Stuf’s range across six standalone stores in Victoria and New South Wales.
This included packaging design for a wide range of bath and beauty products, spanning body care, makeup, and accessories.
The brand needed to stand out in a competitive beauty landscape while remaining relatable and engaging for a youthful audience.
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Services:
Naming – Brand & Product
Brand Identity
Packaging Design
Art Direction
Campaign Development
Print Design
Photoshoot Production
Brand Strategy
Store Graphics
