made: healthy
made: healthy
Made: Healthy—a bold new ready-to-go food concept with personality. I led the creative direction for the brand, blending nostalgic self-serve charm with a fresh, modern edge.
From full identity and packaging to store graphics and content creation, every element was designed to make healthy eating spark joy.
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Next-gen food chain and experience for Melbourne: a fully automated grab-and-go store offering fresh meals, snacks and drinks.
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Serving up fresh, wholesome grab-and-go meals, Made: Healthy offers a vibrant, healthy food solution for busy people on the move.
It caters to a wide demographic in three CBD locations, from students to office workers, seeking convenient, nutritious options without compromising flavour or quality.
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Collaborating with the client I led the brand’s creative direction and developed a full suite of assets that brought the ‘Modern Vintage’ concept to life across all customer touchpoints, from in-store experience, packaging, right through to digital, social media and advertising.
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Brand Design
Packaging Design
Brand Guidelines
Store Graphic Design
Art Direction
Website Design
Social Media
Campaign Strategy
Digital Design
Print
Advertising
OOH
Photographic Production
