Active Serums range
I led the creative direction for the launch of Sukin’s Natural Active Serums range, marking the brand’s move into more relevant, targeted skincare. Developed for a new generation of ingredient-savvy users within a saturated and competitive market, the campaign stayed true to Sukin’s trusted green beauty ethos. Deliverables included packaging design across five serum variants and a complete suite of campaign assets for an omni-channel launch.
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Australia's leading natural skincare brand.
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Using ethically sourced, environmentally friendly, and non-toxic ingredients to create sustainable, effective personal teen skincare products.
Targeting shoppers within the grocery sector for the Australian, UK and Asian markets.
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Develop a suite of marketing materials to launch the Natural Active Serum Skin range, targeting the Australian, UK, and Asian markets.
A core focus of the brief was to create packaging designs for five serum variants, aimed at delivering a revitalised look and feel for the Sukin brand. -
Art Direction
Packaging Design
Brand Strategy
Campaign Creative
Digital Design
Print
Advertising OOH
Digital Design
Social & PR
Videography
Photoshoot Production
